Microsoft Clarity
Free heatmaps and session recordings from Microsoft
What it is
Clarity is a free behaviour-analytics tool from Microsoft. It records visitor sessions and builds heatmaps so you can see how people really use your site, with AI summaries of what it finds.
Who it's for
Anyone optimising a website or landing page who wants to watch real visitor behaviour.
Key features
- Session recordings
- Heatmaps
- AI summaries and chat about your data
- No limits on traffic
Things to know
Free forever, according to Microsoft, and ready for GDPR and CCPA.
- Pricing model
- Free
