Google Analytics
Google's free analytics for websites and apps
What it is
Google Analytics measures how people find and use your website or app. It reports on traffic sources, behaviour and conversions, and connects with Google's advertising products.
Who it's for
Businesses of every size, especially those already advertising with Google.
Key features
- Traffic and behaviour reports
- Audience lists for advertising
- Integration with Google Ads and Tag Manager
- Enterprise version for large organisations
Things to know
Free for most businesses; it uses cookies, so visitors in some regions must consent before tracking.
- Pricing model
- Free
